A comfortable, an urban look which has become the talk of the town. Vipul Mathur, Chief Operating Officer, mentioned “We are looking to expand the product portfolio with a focus on new categories such as accessories and athleisure. However, when it comes to athleisure, we will be offering clothes that would be verging more on the lines of casual wear.” With the expansion of its product portfolio to shirts for men, shoes, t-shirts and accessories, it aims to become an INR 1000 crore worth brand in the next three years. Owned by Credo Brands Marketing Pvt Ltd is currently present across 1300 point-of-sales and is strategical plans to enter the smaller and Ties-2 markets.
Mufti jeans have been maintaining their likeability amongst the young Indians for their love of denim. It has been offering an array of a fashionable line of clothing. This autumn season it gives reasons to chill in style. It announced the launch of the Autumn Winter Collection inspired by the tropical prints. Mufti Jeans has seasoned itself with the likes of men. Men of today, they believe in being casual yet appearing all dressed up. With such consumer insights, Mufti’s autumn-winter collection is all about vacationing in style, light colours, exotic prints and easy wearing fabrics. The collection spreads across Full Sleeves Shirts with prints borrowed from the surroundings like floral, petals, leaves on backgrounds of mint, beige, black, white, sky blue and more. Office goers will be satisfied to have something out of the uniform to lighten up their gloomy days.
Millennials might want to wear them as a part of a colourful office wear on Fridays too. The collection also includes Sweatshirt for the initial months of winter. They come in subtle colours like grey, black with a mix of brown and blue. The sweatshirt collection is specially designed for youngsters who like light-toned colours. Solid coloured T-shirts have also been included for lazy days when no one wants to put extra effort into deciding what to wear. Check out the shades of black as well as interesting patterned t-shirts for men which can work as a semi-formal or casual wear too. Mufti has been known to revolutionize the Denim World which again can be seen in the autumn-winter collection too.
From well-fitting Slim Distressed jeans to Ankle Length or the Narrow Fashion Jeans are all to make a style statement. Men can also choose comfy Black Skinny Jeans but make sure to take help from the guidebook. Jeans are launched in various colours to suit different moods and palette of individuals. The jeans are kept original to ensure easy leg movements irrespective of the cut of the jeans. The entire range can be checked out on Mufti Website too. The brand has opened a world of fashion to upgrade the wardrobe this season making sure no one is left behind.
The Autumn Winter Collection has been launched keeping in the mind the youngsters are college as well as office goers. There is an option of layering with the newly launched shirts as well as T-shirts. Blazers, Jackets or even printed shirts with T-Shirts will make your autumn-winter season comfortable. Mufti Jeans are expanding digitally too with E-commerce integration of the website for the ease of purchase. The key to the success of an online business is to maintain separate stock for online and offline channels. Out of both channels, Online shares around 10% of its sales. It will be interesting to see how the brand will keep inventing new lines of fashion clothing to keep the consumers engage.
