Let’s begin by discussing what Netbase Quid is, then what they can do for your business.
What is Netbase Quid?
Netbase Quid is the newest, cutting-edge consumer and market intelligence platform. They are the market leader in enabling the world’s leading agencies and brands to build their business and connect with their consumers using social analytics.
Their platform uses leading-edge artificial intelligence to process billions of resources across all types of both structured or unstructured data which empowers our brand, consulting services, and agency clients to make data-driven, intelligent decisions quickly, accurately, and efficiently.
The following companies partner with Netbase Quid to ensure the success of their business.
- American Airlines
- BCG
- Coca-Cola
- Hyundai
- Microsoft
- New York Times
- Ogilvy
- T-Mobile
- United Airlines
- Walmart
- Wunderman Thompson
- Yum Brands
How Can Social Media Monitoring Help Your Brand?
Here are some social media monitoring tips.
- Think beyond your brand, as it’s essential to track conversations about your brand, your products, and your competitors.
- Benchmark against those with whom you compete. Monitoring your keywords and metrics is a good idea as it offers plenty of data for your social listening strategy.
- Be willing to learn from your audience. As you build your list of words to monitor, keep an eye out for random words your audience might use.
- Go deeper with keyword combinations. Do not limit yourself to monitoring key phrases or simple keywords. Use combinations of keywords to identify intent in social signals.
- Don’t limit yourself to one language, as you will likely want to monitor for keywords in multiple languages unless you operate in one country with one language.
How Can Netbase Quid Help Your Business?
In today’s information age, Netbase Quid delivers businesses a faster and more accurate solution with access to billions of indexed resources ranging from social media posts, product reviews, consumer reviews, news articles, business, and patent applications.
Protect Brand Health
A brand is the entirety of all the interactions and touchpoints consumers have with a brand and the messaging that comes from a company. The thing to remember is companies do not control brand perception. Consumers do. And the perception of the brand can affect many things, with the most significant impact ultimately on your bottom line.
Boost Campaign Performance
Capturing consumer mind share in the growing sea of news and social media is a continuing challenge. Use Netbase Quid social and market analytics to develop an in-depth profile of the target consumer, to focus time, effort, and money on achieving your acquisition goals.
Product Innovation
Netbase Quid works with research, strategy, innovation, and communications teams across industries. Interactive data visualizations and built-in databases assist businesses scout emerging innovation, identify risks, zero in on opportunities for acquisition or growth, and much more.
Uncover Emerging Trends
Brands that remain on the edge continuously monitor the market and their competitors for trends, whether diminishing, peaking, or emerging. Trend analysis is a vital tool for informing campaigns, identifying your next product, beating your competition, and in the end, satisfying consumers.
Competitive Intelligence
Competitive Analysis is essential for a thorough understanding of your brand position, audience, and trends. From tracking how you stack up against competitors and which competitors are gaining on you. There’s never been a better case for the use of social and media analytics to develop the bigger picture of emerging trends in your marketplace.
Real-Time Crisis Management
A crisis is most company’s worst nightmare, so how quickly an organization’s response is to controlling the damage to your brand’s reputation is key. NetBase delivers timely insight on emerging circumstances before things spiral out of control and provides the answer needed to respond swiftly.
Technology Scouting
NetBase Quid works with innovation, strategy, and research teams across all sectors of business. Interactive data visualizations and built-in databases help businesses identify disruptive companies or technology in these sectors to reveal opportunities for innovation.
