There are certain jobs that only people with the right training can take on. Don’t just hire anybody if you need a specialist. Skill and talent make a difference in output. If you’re still on the fence about getting an artist to join your team, here’s why you’ll want to start looking for one as soon as possible.
They Contribute to Brand Identity
Maybe your business is stable now. Maybe your operations have been growing for years. You started with just a few people or maybe it was just you and your friends. And now your team is getting bigger. While all that growth is exciting, it can also make for a brand identity crisis. You’re getting more people to join you and that often means more diversity. People who think differently from you. If you’re not careful, though, if you don’t take on people with the same values or beliefs, that growth could lead to a cultural shift in your company. That is, if you hire people who aren’t a culture fit, that will affect the culture of your company. Artists can help you articulate those feelings and help you be clear about what kind of people you want on your team.
They Add a Creative Touch to the Workplace
There’s something about having artists on board that add to the creativity and fun at work. With a team of pencil drawing artists, for instance, you can have people who are creative and think outside the box. It’s so much fun to work with people who aren’t constrained by the traditional approach or who can see a concept and execute that. It’s also inspiring to see someone bring ideas to life. Being part of a team with artists who can use color and visuals to create or support your campaigns and deliver the best possible emotional impact to your consumers is nothing short of magic. And working with the best isn’t just a fun experience, it also impacts your own thought processes. You become creative, too, in their presence. You pick up on some of their habits in the way we all pick up habits from the people we work with, especially work colleagues we’ve been with for years.
Tolerance for Failure
The best artists have a huge tolerance for failure. That’s not to say you hired someone incompetent. Rather, it’s because you hired someone who understands that failure leads to better outcomes. It’s when we’re not obsessed with perfection that we come up with a ton of ideas that aren’t constrained or limited by what we think is possible or beautiful. Some of these turn out to be breakthrough ideas and they can take on a life of their own. By working with people who use failure to improve their work, and who aren’t satisfied with that output, who keep trying to get past that failure to achieve the best possible outcome they’re capable of, you change too. You become better too.
Develop Space to Create
The problem with most companies is that they often focus too much on productivity levels that they forget one thing: we’re all human. That means there are days when employees are going to be on a winning streak and days when they’ll be tired, exhausted, or sick. Companies that focus too much on the output neglect to see the people behind that work and often come up with policies that not only stifle individuality but also kill any creativity at work. But if your workplace recognizes the value of your talents, then you also know the importance of developing a space to create, where artists thrive, where they’re made to feel that they have the freedom to pursue an idea or goal as long as those support the company. Artists are creators and a space where they can create, a company that acknowledges the impact and power of those processes, can benefit from what a motivated and engaged artist can do.
Take Risks
Sometimes, you don’t know what will catch the attention of the market. What will spread like wildfire or what will die down before it even has a chance to appeal to your audience? That’s where artists come in. The right ones aren’t afraid to make mistakes. They can help you take risks. They can help you by pointing out other ways to see the situation or suggest avenues or alternatives that you’ve never considered before. They can change the way you view your business, or your competition, or even a situation so that you can approach them with a better idea of what you can do or accomplish, what you can do to deal with the change much more effectively. With artists on board, you can take risks, be brave enough to see them through, get to the finish line and win.
