Social media is the lifeline of today’s generation. We can’t imagine our life without sharing status or stories with our friends, colleagues, or family. Its usage varies widely from video, audio, gaming, live streaming, vlogs, microblogging, and professional posts.
According to Statista, there were 3.6 billion social media users in 2020, and its number will reach up to 4.41 billion in 2025.
The social media market will soar even further with the onset of technologies like AR and VR. So, it’s worth trying social media ad campaigns and vital user responses on easy-to-use and upcoming new platforms.
What are the new social media applications for marketers to look out for in 2021?
Social media trends keep on evolving to enhance customer experience. Shopping scenarios had dramatically changed with the pandemic in the picture last year.
SEO Company in India can help you with regular updates and the active engagement of the customers to give an edge to your sales. Moreover, social media is the best medium to spread your brand’s word and reach your target audience.
TikTok
TikTok is a platform for short videos. It has collected more than 1 billion users in just the last five years. In addition, TikTok is one of the most downloaded apps in 2020 globally on both iOS and Android.
TikTok has become quite popular in a short time due to its exciting features as lip-syncing, sharing real videos, and rapid increase in fan following.
Imagine adding multiple AR filters, text and music overlays, and many other fun features to videos. TikTok’s principal audience is Gen Z and teenagers.
Many brands like Fenty beauty for makeup products, Vessi for waterproof shoes, Washington Post Newspaper, and Calvin Klein are doing well with their campaigning on TikTok.
So, how are you planning to post your videos on TikTok?
SocialBee
Have you heard of social media management tools before? If not, yes, it’s in the market and launched in June 2016. Indeed it went up many changes to upgrade itself for ease of the customers.
SocialBee manages evergreen posts, and you need not bother about scheduling them. Furthermore, it saves you from manual scheduling by handling future sharing and queueing of content category-wise.
So, it would help if you focused on building and creating content. SocialBee eases your social media marketing and helps you get more leads without much effort.
Moreover, it is catering to many brands around the globe and getting positive responses from them.
Clubhouse
Clubhouse, a live audio sharing app, came to market in 2020. Its beta version is available for iOS users.
Unlike podcast or call conferencing, it has a fantastic feature that allows brands to connect with their audience live on.
Comedians, brands, or speakers can interact with their customers live and even get responses from them. Unfortunately, the clubhouse is not yet available on app stores. But, yes, it’s getting a good response in the market.
So, investors are funding it with high hopes. You can experiment with its usage if someone in your contacts sends you the invitation, or you can sign up and reserve your slot on the waitlist.
Instagram reels
Instagram is quite popular amongst youth for its visual content. It has 1.22 billion monthly active users. Undoubtedly, it changed the scenario of social media use with the launch of the reels in 2020.
The main attraction factor for the audience is a 15-30 seconds video with music and AR filters. Instagram doesn’t take much of the viewer’s time.
Moreover, advertisers and social media marketers can convey their message concisely using different elements like text, graphics, vertical video, and camera effects.
85% of the video marketers say that videos help them get more leads and increase organic to their site.
So, you can make your audience laugh, inspire, or entertain them with creative ideas while pitching your products.
Discord
Have you heard of a platform providing a highly safe form of communication to its users? For example, discord is a digital platform that allows the formation of communities on both private and public servers.
Additionally, there is no restriction on the number of servers that you can run. It was launched in 2015, having 130 million registered users.
The server is like your own place where you can invite only those whom you want. As a result, companies and businesses can make their discord community grow and form collaborations.
This platform is a favorite amongst gamers, beauty, coding, fashion, and cars. If you haven’t yet decided to use discord marketing, then you may follow in the footsteps of a crypto company like Vertcoin.
Conclusion
There is a significant impact of user behavior and trends on SMM. Therefore, it becomes easier to surpass your competition by keeping abreast of the recent happenings in the social media domain.
You can work on building secure and safe platforms, making short and innovative videos, using social media management tools, and online streaming of video and audio content.
It will primarily help in content marketing, high customer engagement, building brand reputation, and driving more conversions.
