According to a study conducted by Infront Webworks, 95% of web traffic lands only on the first Google search page, with the rest of pages getting 5% or less of the total traffic. Getting your page to appear at the top of a Google search should be the aim of your SEO strategy. There are some tricks that various SEO Companies uses to improve the Google ranking and performance without attracting any penalties. These are very simple tricks that many people have heard of but don’t know how they work.
Here’s a 5-day plan for you to get started.
Day 1
- Improve the loading speed of your page.
Research shows that almost 40% of visitors will close websites that take longer than 3 seconds to load. 80% of those visitors don’t return to the website again. Google recognises this and slowly reduces traffic to that site. On the flip side, if your page loads fast, visitors have a better experience and you rank higher in searches. Optimising your page speed and server response time is extremely important.
- Get familiar with Google Analytics.
Before you plan any big SEO strategy, try a web analytics software. Google Analytics is a free web analytics service that allows you to analyse, in detail, all the visitors to your website. With this, you can get valuable insights that can help you shape a successful strategy for your website.
Day 2
- Research your keywords
Keywords play a major role in placing your website among the top search results. Choose them carefully and spread them throughout your website content. If you simply jam these keywords into content without thought, it can have adverse effects on your ranking. You can include these keywords naturally in your sentences, titles and meta descriptions. They can also be used in image captions. Organic keyword usage works really well in improving traffic on your website.
- Optimise your titles and meta descriptions
When it comes to page titles, remember that you only have 65 characters for it and 160 characters for your meta descriptions. You could have written the greatest headline and description ever, but if it goes above these limits, it will get cut-off. So it’s best to keep it short. To create click-worthy titles and descriptions, you can front-load your keywords. Studies show people typically scan just the first few words and move on. You can also make it emotional so that it resonates with the reader.
Day 3
- Use infographics
Infographics are made of informative content and design and are instrumental in pulling traffic to your website. One trick to making amazing infographics is to animate them. The professional website design company knows how to create infographics that educate audiences about your business in an interesting way. do.
- Optimise your media with Alt attributes
While the content in your images is important, search engine algorithms won’t be able to read it without supporting text. This is why using Alt attributes to describe your images is very important. They provide the engine with information regarding the image, describe the image to your visitor in case the image doesn’t load, and are visually-impaired friendly by using text-to-speech software. Make sure your alt attributes are brief, clear and contain strong keywords.
Day 4
- Produce high-quality content
Giving your visitors a reason to come back to your website is what will drive more traffic to your website and increase your popularity. This happens with high-quality relevant content. How much time the visitor will spend on your website depends on how engaging your content is. Fresh, exciting or newsworthy information can keep visitors on your page for longer and improve dwell-time statistics. When visitors bookmark your page, it helps your SEO rankings.
- Make your site mobile-friendly
Research shows that 60% of Google searches today come from mobile devices. If your website is mobile-friendly, the user experience will be better which will positively affect your SEO rankings.
Day 5
- Find and fix broken links and useless codes
A ‘404 (file not found) error’ message is off-putting, for visitors and search engines alike. The more errors a search engine finds on your site, the less well-maintained it assumes your page is. If you have several broken links or pages, consider hiring experts to get them checked and fixed.
- Monitor your website performance regularly
SEO can seem complex when you don’t have experience or expertise. A long-term SEO strategy with in-depth planning is a great way to improve and sustain traffic to your website. This involves monitoring, tweaking and refining content and strategies. In this way, it is possible to quickly react to any hindrances.
The true key to good SEO is a long-term strategy that uses proven best practices and is dynamic. Various companies in Banglore specialise in SEO services that you can take help from.
