You might already be aware of the importance of getting your website to rank highly in Google search results. You may even know that the process of achieving this is known as Search Engine Optimization (SEO), and involves tailoring your website so that you are the first result when people are looking for the products or services that you offer. SEO is big business, as it can have a huge impact on your success.
Last year, American companies spent a whopping $79 billion on improving their SEO, with most of this coming from top companies. However, small business SEO is a little bit different. To boost SEO for small business and increase sales, you don’t need a million-dollar marketing budget. All you need is an understanding of how a local search engine ecosystem works. With that in mind, here are our actionable tips for converting web traffic to sales with your SEO.
1. Small Business SEO Starts with Google My Business
When it comes to small business SEO services, your Google My Business (GMB) page is your most valuable resource. This is why shows up on Google Maps for your business, and it is what should up when a potential customer is looking for what you offer in your area.
As this blog article on local SEO explains, your GMB page should provide everything a potential customer needs to know. Upload high-quality photos to your listing, provide all contact info, attach your website, and provide information on price ranges. This will make your business easy to find and boost your search engine ranking in your area.
2. Keep Your Keywords Local
Keywords are the backbone of your SEO. The best small business SEO company will be quick to tell you that you need to focus on local keywords on your website, as well as more general ones. For example, if you run a realtor in San Jose, it is not enough to simply use keywords such as “best realtor” or “luxury realtor”.
You should make sure you use keywords that make it clear where your business operates. For example, “realtor San Jose”, “best realtor in San Jose”, “luxury real estate San Jose”, and “affordable real estate San Jose” will help to expand your footprint in local queries and search results.
3. Engage Your Community
Don’t forget to engage your local community, as this will let Google’s algorithm know where your site visitors and customers are located. There are many ways to do this. You could incentivize reviews from local customers, perhaps by offering discounts to anyone who leaves a review. You could run a local social media campaign, with giveaways up for grabs to those who like and share your content. Your local community is your target audience, so make sure that your content speaks directly to them.
4. List Your Business Widely
Finally, don’t forget to list your business online as widely as possible, to really solidify your local web presence and help convert traffic into sales. Here is where you can list your business locally in 2022:
- FourSquare
- Yelp
- Angie’s List
- About Us
- HotFrog
- Best of the Web
- About Us
Better Business in 2022
When you understand small business SEO, you can become the top player in your local area. For more tips on better business in 2022, from marketing to recruitment, we have got you covered. Make sure to consult our dedicated Business guides for actionable advice you can trust.
