TikTok is another social media platform that has claimed its position as one of the most powerful platforms. People from different countries are now coming to TikTok to showcase their creative skills by creating content and promoting it to diverse audiences.
However, when creators are using a specific platform to carve a niche for themselves, they should also understand how the platform is performing.
Social Media Monitoring is an important activity that every creator must engage in if they want to reap the platform’s benefits in the best ways possible.
User Stats About TikTok
As we all know, TikTok has a vast user base. This large user base has different attributes, and quantifying these aspects is very important. We will talk about different TikTok statics that is based on their users:
TikTok has about 1 billion active users
Earlier, only Facebook was a platform known to have such a broad reach.
However, with the emergence of technology and the increasing penetration of the internet and smartphones, several other platforms have become equally popular. TikTok is one of them.
Every month, around 1 billion people use TikTok. Several marketers believe that by 2022, this number will increase by 50% and rise to 1.5 billion.
It is one of the most downloaded apps
According to the TikTok stats published by Forbes in the second quarter of 2021, TikTok emerged as the most downloaded app worldwide.
Also, the app was downloaded about 205 million times by all kinds of users. There is an excellent chance that the number of downloads will likely increase shortly.
One of the top three brands
Several brands went through their own set of growth curves in 2020 because of the pandemic, and TikTok had its best year during the pandemic as people were indoors and were constantly looking for entertainment.
The total downloads of the TikTok app were about 2.6 billion by 2020, and in terms of growth, the company was ranked third after Peacock and Zoom.
74.5% of active users
There are millions of apps on the market out there. People tend to download the apps and then forget to use them.
That is not the case with TikTok.
According to a report, about 23% of the people who had the app downloaded used it for 2/3rd of the month, and only 26% of the people who had TikTok downloaded did not use it.
Availability in several countries
The best thing about TikTok is that it is readily available in different countries. More than 150 countries now have access to TikTok, and they are using the app quite often.
The app supports 75 different languages, making it a truly global platform.
Third most searched term on YouTube
Many people might not know this, but after Google, YouTube is the 2nd largest search engine. The searchability of different apps on YouTube plays a significant role in the app’s popularity.
According to some reports, the word ‘TikTok’ ranked third in the most searched terms on YouTube. The best thing about TikTok videos is that once you create them on TikTok, you can share them on other platforms. YouTube is the largest video streaming platform and has millions of creators posting their TikTok videos on YouTube.
Other TikTok Statistics
Other than statistics about how it directly affects the users, there are other statistics related to TikTok. Demography is an essential aspect of TikTok, and there are different statistics related to demography. Let’s have a look at some of these:
The prime demographic of the UK is 18 to 24
Demography plays a significant role in defining a platform. TikTok is quite popular in the UK, and people belonging to 18 to 24 years of age are the primary users of the platform in the UK. The group contributes 26% of the total traffic that the platform receives.
Increase in the number of adults
While there is an increase in the number of teenagers using the platform, several adults are also now hopping on to the platform.
According to research data by Pew, about 48% of people falling between the age group of 18 to 29 years are now actively using TikTok. About 22% of people from the 30-49 years bracket have also started to use TikTok.
Asian countries are making it popular
According to research, about 198 million people who use TikTok are from South Asian nations.
While the number is quite huge in North America and Europe, Asian countries have topped the charts.
China has the most extensive user base
TikTok came into existence in China and is still the most popular app in China.
TikTok has contributed significantly to making China a creator economy, contributing to the country’s economy.
Females dominate the platform
According to reports, about 53.79% of the global TikTok users in 2021 will be female.
Females are said to consume more content on TikTok than males.
TikTok revenue increased by 60%
The revenue of TikTok increases by 50% year on year, and the parent company of TikTok, ByteDance, is about to get a 60 percent increase in the growth of revenue.
Increase in In-app spending
A 500 percent increase in in-app spending was witnessed between May 2018 and April 2019. This contributed to the company’s revenue as the consumers were swiping more to buy some additional features on TikTok.
Households with an income of about $75,000 are on TikTok
A survey was conducted by Pew Research where they were trying to understand the apps commonly used in households. The survey result showed that families with a monthly income of more than $75,000 are 20% more likely to use an application like TikTok.
Therefore, TikTok has become a lucrative platform for brands to run their ads and target customers.
People upload videos as a reaction to other videos
About 41 percent of people started creating content on TikTok because some content or the other inspired them to do so.
Also, most of them create reaction videos and make a trend out of it.
Conclusion
TikTok has emerged as a robust platform dominating the business internet space. The space has created a world for creators who want to make something on their own and earn money. TikTok was used by teenagers earlier, but several other age groups have now come on the platform and are using it for entertainment.
You should know some statistics to understand the platform’s growth and how that growth will help you in your individual development.
