In each nation, keyword research is not only defined with a ‘Keyword’ but literally, it gives the answers to questions that the target audience wants to know. SEO has successfully made it possible to mark these questions and let people research with a keyword. The data is surrounded by several attributes and the useful information is possible through SEO tools. These tools are something like a gift for possible keyword research.
To run an SEO campaign, you need to focus on many things at one go.
In the remarkable story of a successful SEO campaign, the SEO tools are making the best way out for people.
Find below a few of the top essential keyword research tools which will be helpful for your next successful SEO campaign. Have a look!
Free:-
- Rank Tracker
Rank Tracker is one of the most used free SEO tools. We need to find out all the possible variations for making out for a keyword. Rank Tracker is provided with 23 more different keyword research tools. With the help of all these tools, we can check the competition of SEO and finally analyze the traffic potential. The 100% free version is always available and enough for any kind of keyword research. Even, a beginner can make use of this tool very easily. Have you checked this tool yet?
- Google Search Console
Google Search Console is the best gift from Google for SEO campaigns. It helps in analyzing SEO keyword and prepare a comparison chart with Google positions and CTRs. The best thing is that if your URL is ranking on page three or four, then Google will consider it as pretty relevant. A little SEO boost will surely make a lot of traffic on the preferred URL. This is the best free tool for beginners as it has a lot of features. So, it is discovering and providing traffic for the current keywords.
- AnswerThePublic
AnswerThePublic has the main aim to find some of the best and popular questions for answers. Also, it helps in voice search optimization with a better understanding of natural language. Most of the audience is looking for voice search as an easy option for their questions. This free tool combines the main keywords with some question words like ‘who’, ‘why’, and ‘what’. The searches are made based on queries and this tool can easily be related to any query. The voice search trend is on-demand nowadays and for best keyword research, AnswerThePublic seems to be the best SEO tool.
Freemium:-
- Ahrefs Backlink Checker
In the world of digital marketing, we are also blessed with some freemium SEO tools. This tool is specialized in providing links pointing to any website. All you need to do is enter the URL and the tool will provide the domain rating score. The tool can check top backlinks and provide accurate link checkers. The best part is that it can produce results within seconds. The domain rating and anchor text are the main display of this tool.
- SEMrush
It is the best SEO tool that every marketer should know about. It can display the percentage of traffic and the total number of backlinks available. In digital marketing, if a marketer wants to get detailed information then this freemium tool is very useful. Also, one can conduct Domain competitive and Domain analysis. It can dig deep pointer to link to any domain in the world. Not all freemium tools are blessed but SEMrush is going to provide some benefits. Overall, the quality of content is also measured by this tool on your site.
- Moz Link Explorer
The explore tool excels in providing page link metrics and a comprehensive view of the backlink profile. The digital marketing world provides many opportunities for any marketer in the world. Likewise, the freemium tool Moz Link helps in compiling the competitor’s link based on PA and DA. All the broken links can be fixed on your site. The links activities are dully mentioned by this tool. So, in this digital marketing scenario, various tools are helping to form a successful SEO campaign.
Premium:-
- KW Finder
KW Finderis a premium tool which comprises of three main ideas: suggestions, questions, and autocompletes. In this tool, data filtering is made very easy while comparing to others. For determining monthly searches, this tool also uses Moz and Majestic. It was launched in the year, 2014 and till now it consists of some of the best features in it. The variations of the keyword, number of monthly searches, comparing metrics, and much more. As the premium version, it is going to provide guaranteed services to the users. Thus, it is best to make use of this premium tool for collective information.
- Long Tail Pro
A tool for keyword research is now available in premium and pro advantages. While taking on digital marketing, we need to consider many points. We can easily find the right keyword for our blog or site. It helps in finding keywords that remain undiscovered. At the same time, it also accesses your Google Adwords account to find keywords that you might miss sometimes. It gets regularly updated with several new features. The only disadvantage is that there is no cloud access until now.
- Keyword Everywhere
Keyword Everywhere is very affordable and value for money tool. These SEO tools have the capability search volume for few websites like Moz, Google Search Console, Google Analytics, etc. Also, this tool saves us from copying data from websites. Using Adword account, w can see relevant CPC data and search volume. If you want to find CPS/SV of a small number of keywords then this tool seems to be the best. The Firefox and Chrome extension is the additional feature of this tool.
Conclusion
Keyword tools have always been productive to use for a successful SEO campaign. There are some tools and some of them are even free to use. No matter whether a tool is free or paid, every above-mentioned tool is productive enough to provide the best keyword research in digital marketing.
