To truly leverage the ecommerce power of Shopify, the vast majority of us need to hook up with Shopify design experts. It’s possible to take care of the basics yourself, after all it is an intuitive platform that’s famous for being simple enough for novices to get to grips with.
That said, to get the most out of your store, it’s necessary to make use of the additional features that Shopify provides – something that requires expertise. Here we look at a few of the features that can be used to drive sales for your business.
Feature #1 – Auto-Calculation of Shipping Charges
One of the most difficult parts of selling products online is knowing how much to charge for shipping them to your customers. Get it wrong and you could be impacted financially yourself or even worse, perhaps even frighten away possible customers by over-quoting.
However with this feature, everything is worked out automatically, with location, package size and weight all taken into account.
Feature #2 – Abandoned Cart Recovery
Studies show that the typical rate for online abandoned carts is around 70%, meaning that 70% of site visitors tend to ditch their purchases and decide not to buy. The abandoned cart feature is one that Shopify design experts can use to ensure you don’t miss out on these opportunities.
What this feature allows you to see is a list of visitors that have abandoned their carts and automatically email those customers to check that they meant to.
Feature #3 – Point of Sale
Another great feature for anyone who runs a real-world store alongside their Shopify website is something known as POS or ‘point of sale’. This allows users to receive payments from customers face to face – something that usually requires an expensive card reader.
Then, when payments are taken, they’re auto-linked to your account with Shopify, meaning that your inventory and books are adjusted accordingly without you having to lift a finger.
Feature #4 – Creating Discount Codes
The concept of discounting products and services to increase sales is not a new one, and it’s something that can be easily applied by Shopify design experts. Whatever kind of incentive you’re offering, it can be applied to reduce the price or even to offer someone free shipping.
There’s nothing more likely to get people interested than when they’re getting an ‘exclusive’ deal, which is why these codes can be so effective at driving sales.
Feature #5 – Fulfillment Services
As any retail store owner will know, one of the most time-consuming parts of the process is packaging up products and shipping them to the customer. However, did you know that this can be taken care of automatically using fulfillment services like Rakuten and Amazon?
Often referred to as dropshipping, services like these will take care of everything for you, with your products residing at one of their purpose-built fulfillment depots.
Shopify Design Experts Can Take Your Store to the Next Level
We’ve only spoken here about 5 features of the many that are available to those who know how to get the most out of them.
Even if your store performance is going well, it can always be better and with experts on your side, the customer experience you offer can very much be taken to the next level.
So, before you dismiss the idea, think of all that lovely revenue that could be on offer and your Shopify expert will be there with you, optimizing things every step of the way.
