This year, the coming of IPL season was a delight to all cricket lovers. Many viewers didn’t expect their favourite sport to start, considering the global pandemic we are facing. However, we now find ourselves glued to the television to watch our favourite team win it all. With the coming of IPL, several betting opportunities have lined up for cricket enthusiasts. It’s an excellent time for someone skilled and well aware of the game rules to try out online cricket betting. Additionally, with the cricket fever at an all-time high, cricket sponsorships all over the world are increasing too.
Escalation of sports betting industry
Online sports betting has picked up in recent times with various sports displaying this option to its viewers. It’s not too strange to find a rise in sponsorships in such sports too. Gone are the days when sponsors would latch to football and basketball matches. Now, these sponsors actively participate in cricket, considering its growing viewership. Sponsors spend huge amounts on displaying their company’s logo on jerseys, running advertisements during breaks and displaying the company’s logo through the stadium. These are just some popular instances of sponsorships found in cricket.
Furthermore, if you are looking for extensive research on various sponsorship lists of individual players and teams in all sports, then Sports Khabriis your solution. It is a one-stop platform to gather all news related to sponsorships and endorsements in all your favourite sports. To further help our readers, we have curated a few pointers that will provide you answers related to everything about cricket betting sponsors.
- Unibet
Unibet is an established and renowned company in the United Kingdom known for its sportsbook. They have been in this space for around 20 years and have signed multiple sponsorships in various sports including Grand Prix and Derby horse racing festival. In recent times, the company has taken an interest in cricket by being the official partner for Essex County Club. Additionally, in the year 2017, they partnered with Surrey County Cricket and Warwickshire County Cricket Club in the UK. Fortunately, all these sponsorships amounted to millions of pounds. Recently, the company also endorsed Sky Sports during the Natwest T20 Blast series. This broadcasting ran throughout the season and gathered several eyeballs and interest of its viewers.
- Betfair
Betfair was founded in the early 2000s and is a major contributor towards the betting industry on a global level. They are known to be a part of several sports competitions such as football, tennis and rugby league to name a few across Europe. In 2005, the company decided to venture into cricket sponsorships through the means of UK Test cricket by Channel Four. They sponsored broadcasting that lasted the whole season and managed to help them gather several accolades along the way.
- Betway
Betway was founded in the year 2006 in Malta and has grown as a leading brand in the sports betting industry. It covers over 200,000 events of 50 sports and has been a proud sponsor partner for various sporting teams in different sports. Over the recent years, it has grown its presence in the cricket industry by becoming a global betting sponsor of the Mzansi Super League T20 in 2018 and a headline international sponsor for the Test & One Day series of Cricket South Africa with a 3-year deal after Standard Bank withdrew its association with the CSA in 2020. These accomplishments have marked Betway as a leading name in the betting industry, especially when it comes to cricket.
- Bet365
Bet365, based in the UK, is among the first to take betting to a global level and has led the sports betting industry to new heights by being present in various second or third-tier soccer leagues. With a strong strategic approach, Bet365 has been able to innovate and build strong partnerships to ensure long-term business such as sponsoring Stoke City since 2012. Additionally, they have been a commercial sponsor of Australia’s cricket governing body. It has also increased its prominence by sponsoring over ten different teams in La Liga after a long run in English Premier League with Stoke City. Their impressive track record has made them a name to be reckoned with, especially when it comes to cricket.
Even though sponsorships in cricket seem at an all-time high, there are polarising views among people. Some disagree with the thought of encouraging cricket betting sponsorships as a concept. However, one cannot ignore the fact that this makes betting brands market themselves to a broader audience.
Furthermore, it helps them reach out to their target audience through the means of effective communication. However, some people believe that betting sponsorships through cricket might mislead youngsters as they would be exposed to gambling at a very nascent age, thereby negatively impacting them. Although the debate continues to go on, several individuals favour the former.
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