As time passes by, the trends pass, change, and evolve aggressively. In the world of the wholesale cosmetic packaging industry, it is extremely significant to stay up to date in order to create the best box design for your products. Otherwise, you will not be able to cope with the expectations of the customers, which can incur a business loss. At this time, more and more businesses are pushing their packaging into the market with innovative and creative designs. Based on the market analysis, here are the top ten cosmetic box designs that are trending and dominating now.
Cohesiveness and consistency:
The consistency and cohesiveness in the design of cosmetic boxes are key. Just like the message, strategy, and style of the brands all are consistent and cohesive, the design of these packages is also getting the same treatment. This is because, with the consistent packages, the products packed inside become easily recognizable. Not just that, but they are also instantly trusted by the clients based on their past experience with your brand. This trend is quite influential in creating the hype of some specific products and boost brand loyalty.
Packaging that communicates:
Previously, you would need some influencers for communicating and speaking to the target audience. Cosmetic packaging is becoming a critical part of communicating the message of the brand to the customers. For this purpose, different types of printing techniques are being utilized to speak on behalf of brands. This is important for making a name of themselves or, in other words, for creating a versatile brand identity in the marketplace. The product information, in the form of text or visuals, is also being delivered through this platform to directly communicate with valuable clients.
Sensory designing:
The sensory design of the cosmetic boxes is a new model that is intended to connect the customers with a unique shopping experience. This experience involves all the senses such as sight, touch, smell, etc. In the cosmetic industry, this design is receiving special attention from manufacturers and designers. Its core function is to provoke a memorable reaction when the customers receive and open the packaging. The tactile effects are being added to the box by special types of coatings such as raised UV and soft-touch coatings. The trend is useful for multisensory communication with the customers through your box.
Storytelling through the design:
Packaging has an effective role to play in the storytelling of the brands. That is why it is one of the top trends in the cosmetic industry. The definition of a successful brand is not only limited to how well it sells its products in the market. But it also includes how a brand can give a point of difference to the clients. Every competing brand in the industry is associated with some unique anecdotes which make it special and different from others. The cosmetic brands are capitalizing on these stories in their box design to show the customers their uniqueness.
Going minimal:
You must have heard a phrase many times in your lifetime that less is more. It is true that sometimes you can tell it all without a need to say all the things. The minimalism trend is receiving a value-added appreciation in the cosmetic industry. This is because the customers are not inclined towards the too much visual noise that makes the design of the packaging look cluttered. The minimalistic designs can showcase your items perfectly in a clean and simple way. The simple logos and visuals in black or white text are now in trend and receiving a great piece of attention from the customers.
Transparent designs:
The use of transparent designs while making cosmetic packages is being employed by a lot of top cosmetic brands. This is because these designs are helpful in telling the colors and flavors of the cosmetic items. Many brands are practicing the use of color of the products in the design of the packaging. In this context, the use of transparent windows is also becoming extremely significant since they let the clients know about the inside beauty products.
Surface pattern designs:
The use of beautiful patterns on the packaging makes it pop and provide your brand a more confidant look which ultimately sets it apart from others. The use of surface pattern designs on cosmetic packages is making them jump off the shelves. Especially the use of irregular patterns is giving a certain edge to the businesses in standing out from the crowd. Some other patterns, such as chevron, blots, polka dots, etc., are being used more than ever depending upon the nature of the beauty products. The art deco patterns, for instance, are especially important for offering a vintage feel to the customers.
Sustainable packaging:
This trend is there for several years and is going to stay as the protection of the planet is a thing that would never get out of style. Thanks to the increased awareness among the clients, we see more sustainable packaging designs in the cosmetic industry. The brands have adopted the use of eco-friendly materials such as cardboard and corrugated cardstock on a regular basis while designing cosmetic packages. Not only this design has minimal impact on the environment, but it is lightweight, customizable, and highly protective.
Target-oriented fonts:
It is not just the information that is being communicated through packaging design matters, but the way it is presented also carries a great value. This is why the use of target-oriented fonts is being employed by the top cosmetic brands. The style, color, and size of the fonts are carefully evaluated by understanding the target audience in order to elevate their experience. For instance, fonts having a larger size and sharper colors are preferred when you are targeting a product towards the younger audience.
Intricate line drawings:
The use of intricate line drawings on the cosmetic packages is a timeless, beautiful trend which many top brands are following at this time. Most of the time, you would see floral and hand-made drawings covering a specific part of the cosmetic packages. But they can be applied to the whole box as well. For the cosmetic products that are specifically made for women, for instance, a geometric and clean drawing style works best.
In the wholesale cosmetic packaging industry, the packaging design serves a great deal in developing the interest of the clients in the items. That is why it would not be wise to go with some generic designs. We have discussed some packaging design trends in the market that are working well for the businesses, such as designing sensory packages and the following minimalism, etc.
