Whether you own a brick-and-mortar business or an e-commerce business, designing product labels is one of the most important aspects of your marketing strategy. The goal is to create labels for products that help your brand stand out from the competition.
However, the process of creating product label ideas is a little more complicated than you might think. There are a number of mistakes with product labels that could limit your sales or your brand recognition among your target market.
We want to help you make sure that doesn’t happen. Keep reading for product labeling mistakes you should avoid at all costs.
1. Trying to Fit Too Much On Your Label
We know your marketing message is important. Who you are and what you stand for are significant characteristics of your company.
However, trying to fit everything that’s important to you on your labels for products could have a negative effect. Designing product labels with too much imagery or text will make it feel busy. Consumers might feel overwhelmed or turned off by the lack of simplicity.
2. Typos, Grammatical Errors, and Poor Label Adhesives
No matter how amazing and creative your product label ideas are, you’ll lose respect from consumers if your labels have typos or grammatical errors. While you don’t have to be an English major to have quality products or become a successful entrepreneur, grammar is important.
Additionally, one of the biggest mistakes with product labels is using poor adhesives to attach them to your packaging or products. You don’t want consumers receiving your products with the labels falling off.
This comes off as unprofessional and calls into question the quality of your products. Click here to learn more about applying product labels.
3. Inconsistency
There’s absolutely nothing wrong with rebranding. Many companies do it with great success.
However, you need to be careful when changing product labels. Consumers who have grown fond of your products are used to seeing your old labels. One of the most costly mistakes with product labels is rebranding in such a way that consumers no longer recognize your products.
Another mistake is changing product labels too often, which can make it difficult for anyone to become a frequent customer.
4. Lack of Clarity
There’s nothing wrong with being creative and allowing your authenticity to shine through. However, getting too caught up in the creative process while designing product labels could be a mistake.
Have you ever seen an advertisement or label that, while creative, obscured the overall marketing message? One of the worst mistakes with product labels is designing something that’s confusing. These types of product labels lack clarity and leave the consumer wondering what the product is or what it does.
Want to Avoid These Mistakes with Product Labels?
Clearly, designing product labels requires a lot of forethought and planning. You need to consider your marketing message, design, and the logistics of attaching your labels. Avoid the mistakes with product labels listed above to ensure the best results.
And if you’re looking for more small business or marketing advice, you’re in the right place. Before you go, take a look through the rest of our articles to find more helpful information and guidance.
